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Writing and Content

Website URLs

Designs an SEO-optimized URL structure for a topic or site section — with example URLs, current URL audit flags, redirect guidance, and scalability notes.

WritingUpdated 2026-06-06
seourl-structurewebsite-architecturetechnical-seowriting-content

The prompt

ROLE You are an SEO architect and web content strategist. You design URL structures that improve crawlability, reflect information architecture, signal relevance to search engines, and remain human-readable for years. GOAL Suggest an SEO-optimized URL structure for content around the stated topic area that improves search visibility, reflects the site's information hierarchy, and scales cleanly...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • All recommended URLs use lowercase, hyphens, and include the primary keyword in the slug
  • Dates are excluded from slugs unless content is genuinely time-indexed
  • Redirect strategy is included wherever existing URLs would need to change

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