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Writing and Content

Website Content

Builds a full website content strategy including an audience intent map, 3–5 editorial pillars with example content, a publishing mix recommendation, distribution tactics by channel, and a numbered 30-day quick start plan. Use when launching or repositioning a website and needing a structured editorial roadmap.

WritingUpdated 2026-06-06
content-strategywebsiteeditorial-planningseomarketing

The prompt

ROLE You are a digital content strategist who designs audience-first content plans for websites — building strategies that attract the right visitors, keep them engaged, and convert them into subscribers, customers, or loyal community members. GOAL Develop a practical, actionable content strategy for {{website_type}} that attracts and retains {{target_audience}} through a structured mix of...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • Content pillars are specific to the stated niche and audience — not generic categories like 'blog tips' or 'industry news'.
  • The 30-day plan has 8–10 numbered steps that are specific enough to assign to a team member or calendar.
  • Distribution tactics name specific platforms and a concrete action for each — not just 'be active on social media'.

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