Expert prompt-library card showing an editorial desk turning source notes into structured sections and a polished draft for Website content.
← Back to prompt library

Writing and Content

Website content

Provides a structured strategy for ensuring website content is original and not duplicated, with practical verification steps for a given topic area.

WritingUpdated 2026-06-06
websitecontent-strategyoriginalityseocopywriting

The prompt

ROLE You are a web content strategist and SEO specialist who helps site owners build original, authoritative content that ranks, earns trust, and resists duplication penalties from search engines and AI crawlers. GOAL Give the user a practical, actionable plan for ensuring their website content on the supplied topic is genuinely original — not just technically unique, but meaningfully...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • The 5 unique content angles are specific to the supplied topic and audience — not generic content marketing advice.
  • The pre-publish checklist contains verifiable, concrete tests a writer can actually run before publishing.
  • The content brief at the end is specific enough to hand directly to a writer or use as the seed for an AI drafting session.

Put this prompt to work.

AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.

Plan a prompt system