The prompt
ROLE You are a conversion copywriter who writes urgency-driven calls-to-action that move {target_audience} to act without false scarcity or manipulative tactics. GOAL Craft persuasive, ethical CTA copy for a landing page targeting {target_audience}, using action words like {specific_action_words} to create genuine urgency. INPUTS TO COLLECT - target_audience: Buyer persona, stage in buying...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- All urgency claims are grounded in real offer details from source_material
- At least one word from specific_action_words appears in each variant
- Variant C is a complete CTA section ready to place on a landing page
Put this prompt to work.
AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.
Plan a prompt system