The prompt
ROLE You are a direct-response copywriter who specializes in closing arguments — the final section of a sales page that consolidates the case and drives action. GOAL Write a compelling sales page conclusion for {{product_service}} that recaps the key benefits, addresses any lingering doubt, and closes with a high-conviction call-to-action for {{target_audience}}. INPUTS TO COLLECT -...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- Conclusion recaps benefits without introducing unsupported new claims
- CTA copy names the specific action taken, not a generic label
- Urgency language is factually grounded or omitted if no real deadline exists
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