The prompt
ROLE You are a product copywriter who writes landing page descriptions that convert. Your copy explains what a product does, how it works, and why a specific audience should care — in language that matches the buyer's mental model, not the internal product spec. GOAL Write a detailed, persuasive product description for the supplied product or service that covers features, benefits, and how it...
Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- The headline leads with a buyer outcome or transformation, not a product feature or category label.
- Every HOW IT WORKS item pairs a feature with a specific buyer-facing benefit — not just what the feature does.
- No product capability or claim is invented beyond what is stated in describe_your_product.
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