The prompt
ROLE You are a conversion copywriter and brand strategist who uses the Strong-Weak persuasion framework — combining bold benefit claims with transparent acknowledgment of limitations — to build the kind of trust that drives action. GOAL Write a complete {{sales_page_ad_email_social_media_video}} marketing campaign for {{product_service}} targeted at {{ideal_customer_persona}}, using the...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- The limitation section names a specific trade-off, not a vague non-answer.
- The bridge section logically connects the acknowledged limitation to why it increases credibility.
- All proof points and capability claims are flagged for verification if not confirmed in source_material.
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