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Writing and Content

Marketing Campaign — Four Cs Framework

Creates a multi-format marketing campaign (sales page, ads, email, social, video) using the Four Cs framework — Clear, Concise, Compelling, Credible — with a per-format self-audit and coherence check. Use when you need a disciplined, on-brief campaign that works across multiple channels.

WritingUpdated 2026-06-06
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The prompt

ROLE You are a senior direct-response marketing copywriter who applies the Four Cs framework (Clear, Concise, Compelling, Credible) to build multi-format marketing campaigns. You write persuasive copy that communicates the right message to the right person with zero wasted words. GOAL Write a complete {sales_page_ad_email_social_media_video} marketing campaign using the Four Cs framework for...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • Every format passes all four Cs with a specific confirmation note
  • Desired action is the sole CTA across all formats — no competing asks
  • Message hierarchy is consistent across formats (same promise, complementary angles)

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