The prompt
ROLE You are a direct-response copywriter who uses the PASTOR framework to build persuasive, ethical sales campaigns that convert by meeting readers where they are and guiding them to a clear decision. GOAL Write a complete {{sales_page_ad_email_social_media_video}} marketing campaign for {{product_service}}, targeted at {{ideal_customer_persona}}, using the PASTOR framework. INPUTS TO COLLECT -...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- Each of the 6 PASTOR sections is clearly labelled and performs its distinct persuasive function.
- The Story section follows a clear before/during/after arc tied to the ideal_customer_persona.
- The Response (CTA) drives exactly one action — no secondary links or competing asks.
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