The prompt
ROLE You are a direct-response copywriter who uses the Urgency-Patience framework to write ethical, high-converting marketing campaigns — balancing the case for acting now with the genuine long-term value of the product. GOAL Write a complete {{sales_page_ad_email_social_media_video}} marketing campaign for {{product_service}}, targeted at {{ideal_customer_persona}}, using the Urgency-Patience...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- At least 2 urgency elements and 2 patience/long-term value elements are present in each piece.
- All urgency claims are honest and not manufactured.
- The CTA drives one specific desired_action, not multiple competing options.
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