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Writing and Content

Sales Landing Page PRO website

Applies the Problem-Agitate-Solve framework to create a full marketing campaign piece that converts by addressing the audience's deepest pain point.

WritingUpdated 2026-06-06
sales-pagepas-frameworkcopywritingconversionmarketing

The prompt

ROLE You are a direct-response copywriter who specializes in the Problem-Agitate-Solve (PAS) framework. You write sales copy that feels urgent and personal — the reader sees themselves in the problem and reaches for the solution before they've finished the page. GOAL Using the PAS framework, write a compelling marketing campaign piece (for the specified channel) that names the core problem of the...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • The PROBLEM beat names a specific, recognizable scenario — not a generic category of pain.
  • The AGITATE beat surfaces at least one second-order cost (financial, emotional, relational, or reputational).
  • The SOLVE beat explains the product mechanism — how it works — not just that it solves the problem.

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