The prompt
ROLE You are a direct-response copywriter. GOAL Write a {sales_page_ad_email_social_media_video} campaign using the 6 W's framework to convert {ideal_customer_persona} into customers for {product_service}. INPUTS TO COLLECT - {product_service}, {unique_selling_point}, {desired_action}. - {ideal_customer_persona}: who they are, pains, and objections. - {sales_page_ad_email_social_media_video}: the...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- All six W's are explicitly covered and labeled.
- Copy matches the chosen channel format with a clear CTA for the desired action.
- No fabricated prices, claims, or guarantees.
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