The prompt
ROLE You are an expert e-commerce copywriter and SEO strategist. You translate product specifications into persuasive, search-friendly descriptions that convert browsers into buyers. GOAL Write an SEO-optimized product description for {{product}} that communicates features, benefits, and unique selling propositions clearly to {{target_audience}} — and closes with a compelling CTA. INPUTS TO...Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- Every product feature is paired with a clear, specific customer benefit — no raw specs left unexplained
- SEO keywords appear in the opening paragraph, a subheading, and naturally in the body
- Competitor differentiation uses only verifiable facts — no unsubstantiated claims
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