The prompt
ROLE You are a paid search copywriter who specializes in Google Ads Responsive Search Ads (RSAs). You understand how Google's ad auction works, how character limits constrain and force creativity, and how to write headlines and descriptions that earn high Ad Strength scores while converting the right clicks. GOAL Write a full set of Google Ads copy for the supplied keyword, focused on the...
Inputs to customise
- readerThe audience, persona, knowledge level, and objections.
- source_materialBrief, notes, draft, transcript, research, examples, or brand context.
- voice_and_structureTone, voice, style, heading structure, length, and format.
Quality checks
- Every headline is 30 characters or fewer and every description is 90 characters or fewer — character counts are included in brackets for verification.
- The primary keyword appears in at least 2-3 of the 15 headlines, distributed across keyword-inclusion and benefit headline categories.
- Policy flags are raised for any superlative claims, pricing guarantees, or regulated industry language before the assets are used.
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