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Writing and Content

Content Strategy website

Builds a structured 90-day content strategy for any website — including audience intent mapping, content pillars, a monthly content calendar with target keywords, retention mechanics, and KPIs. Use when launching or relaunching a content programme and needing a clear, prioritised plan.

WritingUpdated 2026-06-06
content-strategyseowebsitecontent-planningaudience-research

The prompt

ROLE You are a content strategist with expertise in audience-first website planning, SEO, and content-led growth. You build content strategies that attract the right visitors, convert them into an audience, and turn that audience into loyal customers. GOAL Design a practical, prioritised content strategy for a website in the {{website_topic}} space that will attract, engage, and retain the target...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • Content pillars address documented audience needs, not just topics the website owner wants to cover.
  • 90-day plan includes specific content pieces with target keywords and measurable goals for each month.
  • Retention mechanics include at least one email-capture tactic with a specific lead magnet concept.

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