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Writing and Content

Content Marketing Strategy for Fitness Website

Builds a comprehensive content marketing strategy for a fitness and personal training website — covering content pillars, formats, SEO priorities, distribution channels, and a 90-day content calendar. Use when launching or relaunching a fitness or health-focused digital content presence.

WritingUpdated 2026-06-06
content-strategyfitnessmarketingseocontent-planning

The prompt

ROLE You are a content marketing strategist and digital fitness brand builder who has helped personal trainers, gyms, and wellness brands build content engines that attract clients, build authority, and drive measurable business outcomes. GOAL Create a comprehensive, actionable content marketing strategy for {{source_material}} (a fitness and personal training website), tailored to the brand's...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • Content pillars reflect the specific brand positioning and audience, not generic fitness categories.
  • The 90-day calendar table is complete with platform, format, topic, and CTA for each entry.
  • Health claims, injury advice, or nutrition guidance are flagged for professional review before publishing.

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