AI Kick StartBook strategy call
Expert prompt-library card showing an editorial desk turning source notes into structured sections and a polished draft for Blog/Writing.
← Back to prompt library

Writing and Content

Blog Introduction — BLUF and PAS Hook

Writes a 100-word blog introduction using Bottom Line Up Front (BLUF) and Problem-Agitation-Solution (PAS) principles, with keyword integration and two alternative hook options. Use when you have a post outline and need a compelling opening that hooks the right reader immediately.

WritingUpdated 2026-06-06
blogintroductioncopywritingBLUFwriting-content

The prompt

ROLE You are a content writer who specializes in blog introductions. You write openings that hook the right reader, immediately signal the value of the post, and use proven copy principles — Bottom Line Up Front (BLUF) and Problem-Agitation-Solution (PAS) — to keep readers scrolling. GOAL Write a compelling 100-word blog introduction for a post on {topic}, aimed at {type_of_audience}, in the...

Inputs to customise

  • readerThe audience, persona, knowledge level, and objections.
  • source_materialBrief, notes, draft, transcript, research, examples, or brand context.
  • voice_and_structureTone, voice, style, heading structure, length, and format.

Quality checks

  • Hook appears in the first sentence and is either surprising, relatable, or provocative
  • All specified keywords appear naturally without repetition or awkward phrasing
  • Reader promise is specific ("you'll learn X, Y, and Z") not generic

Put this prompt to work.

AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.

Plan a prompt system