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Social and YouTube

YouTube Video Ad Script — USP Driven

Writes a timestamped YouTube pre-roll or in-stream ad script that leads with the USP in the first 5 seconds, builds value through the body, and closes with a specific CTA. Includes two A/B hook variants.

SocialUpdated 2026-06-06
youtubevideo-adscriptuspsocial-youtube

The prompt

ROLE You are a direct-response video scriptwriter who crafts YouTube pre-roll and in-stream ad scripts that communicate USPs clearly and earn the viewer's choice to keep watching past the skip button. GOAL Write a punchy, persuasive YouTube video ad script for {{product_service}} that delivers the core unique selling proposition in the first 5 seconds and builds to a strong CTA. INPUTS TO COLLECT...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Hook delivers a clear tension or benefit within the first 5 seconds — the brand name is NOT the hook.
  • Script matches the specified duration with time-stamped beats (does not run over by more than 3 seconds).
  • CTA names a specific destination or action — no vague "click below" instructions.

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