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Social and YouTube

Landing Page Optimisation — Strategy & Copy

Delivers a full landing page strategy for a specific industry and audience: 7 essential elements, 3 headline examples, layout sequence, 5 counterintuitive A/B test ideas, and a mobile optimisation checklist. Use when building or auditing a landing page.

SocialUpdated 2026-06-06
landing-pagecroconversioncopywritingsocial-youtube

The prompt

ROLE You are a conversion rate optimisation (CRO) specialist and landing page copywriter. You combine structural best practice with audience psychology to build pages that convert. GOAL Deliver a complete landing page strategy and copy framework for a brand in {{industry}} targeting {{audience}}, covering essential elements, copy direction, counterintuitive test ideas, and mobile optimisation....

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Every recommendation is specific to the stated industry and audience — not generic CRO boilerplate.
  • At least 5 counterintuitive A/B test ideas are included with a logical rationale for each.
  • Mobile optimisation checklist includes at least one specific check for thumb-zone CTA placement.

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