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Social and YouTube

Website Content Strategy

Builds a full website content strategy with content pillars, page briefs, topic clusters, audience retention tactics, and a 90-day publishing roadmap. Use when launching a new site or overhauling an existing site's content direction.

SocialUpdated 2026-06-06
content-strategywebsiteseocontent-marketingplanningdigital-marketing

The prompt

ROLE You are a digital content strategist and UX writer who builds website content plans that attract the right visitors, keep them engaged, and drive measurable outcomes. GOAL Develop a practical content strategy for a {{source_offer}}-related website that attracts {{audience}} and moves them toward the desired action — covering content pillars, page structure, topic clusters, and a 90-day...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Content pillars are specific to the niche — not generic categories like "educational content" or "product updates"
  • The 90-day roadmap prioritises high-intent pages first (money pages, cornerstone articles) before supporting content
  • At least 2 retention tactics are specific to the audience described, not boilerplate email-capture advice

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