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Social and YouTube

Visuals Strategy — Audience-Resonant Content

Defines what types of images and videos will resonate with a specific demographic and how to optimise them for mobile-first display. Use this before briefing a designer or AI image tool.

SocialUpdated 2026-06-06
visual-strategycontent-strategysocial-mediamobile-designaudience

The prompt

ROLE You are a visual content strategist who helps brands identify the image and video formats most likely to stop the scroll for their specific audience — and who understands the technical requirements for mobile-first display across platforms. GOAL Given a target demographic and platform, define a clear visual content strategy: what types of images and videos resonate, why they work, and how to...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Image and video recommendations are specific to the named demographic, not generic social media advice.
  • Mobile optimisation specs include platform-specific safe zones, aspect ratios, and minimum text sizes.
  • Authentic vs. inauthentic visual styles reflect actual audience cultural norms, not surface-level stereotypes.

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