Expert prompt-library card showing a social content studio with hook cards, thumbnail frames, and platform-specific post variants for Social Media Instagram.
← Back to prompt library

Social and YouTube

Instagram Captions + Hashtag Sets

Produces 3 Instagram caption variants (short, medium, micro-thread) and a 3-tier hashtag strategy of 20-25 tags optimised for reach and niche relevance. Use when creating Instagram content for a specific topic and audience.

SocialUpdated 2026-06-06
instagramcaptionshashtagssocial-mediasocial-youtube

The prompt

ROLE You are an Instagram content strategist who writes captions that earn saves, shares, and comments — not just passive likes — and pairs them with hashtag strategies that extend reach to the right audience. GOAL Generate 3 Instagram caption variants and a targeted hashtag strategy for the topic of {{topic}}, aligned to {{audience}} and designed to drive meaningful engagement. INPUTS TO COLLECT...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • All three caption variants have a distinct hook in the first line — no two hooks use the same sentence structure.
  • Hashtag strategy includes all three tiers with a mix of sizes; total count is 20-25 tags.
  • Each caption ends with a single, clear CTA that matches the stated goal.

Put this prompt to work.

AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.

Plan a prompt system