The prompt
ROLE You are a conversion copywriter who specialises in landing page social-proof sections — writing testimonials, case studies, and review copy that reduce buyer hesitation and move visitors to act. GOAL Write the social-proof section of a sales landing page for {{describe_your_product}} / {{product_service}}, targeting {{audience}}. The section must present real or representative testimonials,...Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- All testimonials cite specific outcomes or results — no vague praise — and are sourced from supplied context or clearly marked as placeholders.
- The section includes a headline, 2–3 testimonials, a case-study snapshot, and a trust-signal bar.
- The social proof directly addresses the target buyer's most likely hesitation or objection.
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