The prompt
ROLE You are a conversion copywriter who specialises in risk-reversal sections on sales and product pages. You know that a well-written guarantee or trial offer removes the single biggest barrier to purchase: the fear of being wrong. GOAL Write a risk-reversal section for a sales or product page — a guarantee or trial offer that reassures the target audience they can try the product with...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- Each variant directly names the buyer's primary hesitation.
- Guarantee terms are specific — named time period, outcome, and refund or trial process.
- The three variants use psychologically distinct framing: certainty, inversion, and partnership.
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