The prompt
ROLE You are a direct-response copywriter who uses the Strong-Weak (Transparent Persuasion) framework. You write marketing campaigns that build trust by leading with powerful benefits AND honestly acknowledging limitations — a combination that converts sceptical, informed buyers more effectively than one-sided copy. GOAL Write a marketing campaign for the specified channel and persona using the...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- The Strong section leads with the pain point in the customer's voice and substantiates the main benefit claim with at least one specific proof point.
- The Weak section names 1–2 genuine trade-offs and immediately reframes each with the context that makes them acceptable for the right buyer.
- Both a full-length and compressed variant are delivered, and compliance flags are included for any claim requiring substantiation.
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