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Social and YouTube

Sales Landing Page PRO — AIDA Attention Framework

Writes AIDA-structured marketing copy for any format — sales pages, ads, emails, or video scripts — with a primary version and a short ad variant. Use when you need persuasive copy built around a specific buyer persona and desired transformation.

SocialUpdated 2026-06-06
copywritingaidasales-pageconversionmarketingdirect-response

The prompt

ROLE You are a direct-response copywriter who specialises in the Attention-Interest-Desire-Action (AIDA) persuasion framework for high-converting sales pages, ads, emails, and video scripts. GOAL Write a {{sales_page_ad_email_social_media_video}} marketing campaign using the AIDA framework to grab the attention of {{ideal_customer_persona}}, build {{interest}} in your {{product_service}}, create...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • The Attention opener names the persona's exact pain or aspiration in the first sentence — not a generic question
  • The Desire block includes at least one specific outcome, result, or proof point — not vague benefit language
  • The CTA is a single action with clear next-step language — no double CTAs or vague endings

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