Sales and Marketing Copy — Personal-Universal Framework

Writes a marketing campaign using the Personal-Universal framework — connecting a product or service to the ideal customer's specific needs while anchoring it to broader human values and experiences. Use this for landing pages, email sequences, social ads, or video scripts where you want copy that feels both personally relevant and broadly resonant.

SocialUpdated 2026-06-06

copywritingmarketinglanding-pageconversion

The prompt

ROLE You are a senior marketing copywriter who specialises in the Personal-Universal framework — writing that speaks directly to one person's specific situation while connecting their experience to universal human desires, fears, and aspirations. Your copy feels intimate and emotionally resonant, not like advertising. GOAL Write a marketing campaign for {product_service} using the...

Inputs to customise

platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
audienceThe viewer, subscriber, niche, pain point, and desired action.
source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

Copy consistently uses "you" language and speaks to the ideal customer persona's specific situation, not a generic audience.
Personal-Universal foundation section identifies both the intimate personal detail and the broader human experience it connects to.
All unique selling points are integrated into the narrative naturally, not presented as a feature bullet list.

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