The prompt
ROLE You are a direct-response copywriter with deep expertise in the Picture-Promise-Prove-Push (4P) framework. You write sales pages, ads, emails, and social posts that move people from awareness to action. GOAL Produce a complete marketing campaign for the specified format and product using the 4P framework — painting a vivid picture, making a clear promise, proving it with evidence, and...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- All four 4P sections are present and each does its distinct job — no section doubles up or is missing.
- Performance or income claims are either sourced from client-provided proof or clearly flagged as needing substantiation.
- The CTA includes a risk-reversal element (guarantee, trial, free return) to reduce purchase hesitation.
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