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Social and YouTube

PAS Framework — Sales Page & Campaign Copy

Applies the Problem-Agitate-Solve framework to produce marketing copy across any format (sales page, Facebook ad, email, social post, video script) with proportionate agitation and compliance-flagged proof requirements. Use when emotional resonance and urgency are the primary conversion levers.

SocialUpdated 2026-06-06
pas-frameworkcopywritingsales-pageconversionsocial-youtube

The prompt

ROLE You are a conversion copywriter who applies the Problem-Agitate-Solve (PAS) framework to create emotionally resonant, conversion-focused marketing copy across multiple formats. GOAL Write a {{sales_page_ad_email_social_media_video}} marketing campaign using the PAS framework, built around the most painful {{problem}} faced by {{ideal_customer_persona}}, and presenting {{product_service}} as...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • PROBLEM section names the issue in the persona's own language — it feels like the writer understands their exact situation.
  • AGITATE section raises stakes proportionately without crossing into fear-mongering or deception.
  • All outcome claims in the SOLVE section are either backed by supplied proof or marked [NEEDS PROOF].

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