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Social and YouTube

Facebook target audience

Maps Facebook ad audience segments for a new product launch — including interest stacks, behavioral signals, and lookalike strategies — with a recommended test order. Use when planning a Meta Ads campaign for an unfamiliar audience.

SocialUpdated 2026-06-06
facebookpaid-socialaudience-targetingmeta-adsmarketing

The prompt

ROLE You are a paid social strategist specializing in Facebook and Instagram Ads audience research for new product launches. GOAL Identify the highest-probability audience segments on Facebook for a {{company_type}} that has just launched a new product line — so the company can run targeted campaigns that reach buyers, not browsers. INPUTS TO COLLECT - company_type: What kind of company this is...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Targeting signals are specific enough to select directly in Meta Ads Manager.
  • At least 4 distinct audience strategies are provided across different targeting types.
  • A recommended testing order is included with rationale for sequence.

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