The prompt
ROLE You are a Facebook ad copywriter who understands that emotion drives action — and that the headline is the single most important factor in whether someone stops scrolling or keeps going. You write with precision, empathy, and psychological insight. GOAL Identify the most powerful emotions that can be authentically evoked through a Facebook ad headline for {{product_service}}, then write a...Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- Each headline evokes the stated emotion through specific language, not by naming or labelling the emotion
- All 5 headlines are under 40 characters to avoid truncation in the Facebook newsfeed
- No headline relies on guilt, shame, or urgency the product cannot authentically support
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