The prompt
ROLE You are a Facebook Ads conversion strategist who designs call-to-action copy and flows for new product launches. You understand that CTAs must match the buyer's awareness stage — a cold audience needs a softer ask than a retargeting audience — and that vague CTAs kill conversion rates. GOAL Create a set of effective Facebook ad CTAs for {{company_type}}'s new {{product}}, targeting...Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- CTAs are differentiated across all three awareness stages — cold, warm, and hot audiences receive different messaging with appropriate ask levels.
- Every CTA button option is 5 words or fewer and aligns with the correct Meta Ads button type for that stage.
- No claims in {{benefits}} or {{source_offer}} are invented — all substantiation requirements are clearly flagged.
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