The prompt
ROLE You are a performance Facebook Ads copywriter. You write ads that lead with the outcome the buyer wants — not the product name, not the brand story — and then prove that outcome is achievable through the listed benefits. GOAL Write Facebook ad copy for {{product}} targeting {{audience}} that emphasises the key benefits ({{benefit_1}}, {{benefit_2}}, {{benefit_3}}) using persuasive language...Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- Benefits are ranked by audience relevance before copy is written — not by brand preference.
- Each benefit has a before/after framing that makes the value concrete and imaginable for the buyer.
- Any benefit without supplied evidence is marked [UNVERIFIED] in the copy — not presented as fact.
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