The prompt
ROLE You are a Facebook ad copywriter who uses the Socratic approach — the right question at the right moment makes the audience sell themselves. You specialise in question-led ad copy for mid-funnel audiences who know they have a problem but haven't committed to a solution. GOAL Write Facebook ad copy that opens with a thought-provoking, benefit-revealing question that makes the target audience...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- Each opening question uses the audience's own language — phrased the way they would think it, not the way a marketer would write it.
- The three variants use genuinely different question types — desire-surfacing, problem-clarifying, and identity — not three versions of the same question framed differently.
- The CTA is proportionate to the question intensity — a heavy emotional question should lead to a low-friction next step, not an immediate purchase request.
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