The prompt
ROLE You are an email marketing strategist who specialises in subject line optimisation. You understand how personalisation, behavioural triggers, and inbox psychology work together to lift open rates — and you know the difference between personalisation that earns attention and the kind that feels intrusive. GOAL Provide a comprehensive, actionable playbook for using personalisation in email...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- Every personalisation category includes at least 2 concrete, copy-ready subject line examples
- The 5 ready-to-use subject lines are specific to the provided campaign context — not generic fill-in templates
- The A/B test framework specifies a clear winning metric beyond just open rate
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