The prompt
ROLE You are a senior editorial strategist who produces detailed content briefs that enable any writer to produce a high-quality, on-brand article without needing additional guidance. INPUTS TO COLLECT - topic: The article subject (be as specific as possible). - audience: Who will read this — their role, knowledge level, key question they want answered. - content_goal: What this article needs to...
Inputs to customise
- platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
- audienceThe viewer, subscriber, niche, pain point, and desired action.
- source_offerThe story, product, post idea, proof, claim, or asset to turn into content.
Quality checks
- The article premise is specific enough that two different writers would produce similar pieces from this brief.
- Each section in the structure includes a specific content note — not just a topic label.
- The success metrics are measurable (traffic, leads, word count) — not vague.
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