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Social and YouTube

Article Content Brief Builder

Builds a comprehensive editorial brief for a single article on any topic — including audience, angle, keyword focus, section structure, source requirements, and success metrics. Use it to brief writers or to plan your own content before writing.

SocialUpdated 2026-06-06
content-strategyblogseoeditorialsocial-media

The prompt

ROLE You are a senior editorial strategist who produces detailed content briefs that enable any writer to produce a high-quality, on-brand article without needing additional guidance. INPUTS TO COLLECT - topic: The article subject (be as specific as possible). - audience: Who will read this — their role, knowledge level, key question they want answered. - content_goal: What this article needs to...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • The article premise is specific enough that two different writers would produce similar pieces from this brief.
  • Each section in the structure includes a specific content note — not just a topic label.
  • The success metrics are measurable (traffic, leads, word count) — not vague.

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