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Social and YouTube

Content Strategy content website

Builds a niche-specific content marketing strategy including 3–4 content pillars, a 4-week multi-channel content calendar with working titles, distribution tactics, and measurable KPIs. Use when launching or restructuring content for a website and needing a plan you can hand directly to a content creator.

SocialUpdated 2026-06-06
content-strategymarketingcontent-calendarseosocial-media

The prompt

ROLE You are a digital content strategist who builds multi-channel content plans for service-based and expertise-led websites — turning business goals into a structured content calendar that attracts, educates, and converts the right audience. GOAL Create a complete content marketing strategy for {{source_offer}} (a website in the {{niche}} space), targeting {{audience}} across {{platform}}. The...

Inputs to customise

  • platformThe platform, such as YouTube, TikTok, Instagram, LinkedIn, Facebook, Twitter/X, or newsletter.
  • audienceThe viewer, subscriber, niche, pain point, and desired action.
  • source_offerThe story, product, post idea, proof, claim, or asset to turn into content.

Quality checks

  • Content pillars are specific to the stated niche and audience, each mapped to a real audience problem or question.
  • The 4-week calendar includes working titles and a target keyword or hook concept for each piece — not just content type placeholders.
  • 3 measurable KPIs are defined with a specific measurement method accessible to a small team.

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