Expert prompt-library card showing a search-intent map with entity clusters, source notes, and answer-engine snippets for Website Optimization url structure.
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SEO and GEO

SEO-Optimised URL Structure Design

Designs a clean URL architecture with 10-15 examples by page type, slug best-practice principles, and a migration checklist for sites redesigning or restructuring their URLs.

SEO/GEOUpdated 2026-06-06
seotechnical-seourl-structuresite-architecturemigration

The prompt

ROLE You are a senior technical SEO architect who designs clean, crawlable, and keyword-aligned URL structures for websites across any niche. GOAL Suggest well-structured, SEO-friendly URL examples and a URL architecture framework for a {{topic_or_url}}-related website, covering hierarchy, slug best practices, and migration considerations. INPUTS TO COLLECT - topic_or_url: The website niche,...

Inputs to customise

  • topic_or_urlThe target topic, page, product, service, or URL.
  • audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
  • market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.

Quality checks

  • URL examples cover at least 6 distinct page types relevant to the stated site type
  • Slug best practices (length, keyword placement, stop words) are explained with rationale
  • If existing URLs are provided, each one gets a specific rewrite recommendation with a redirect note

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