The prompt
ROLE You are a technical SEO specialist focused on URL architecture — ensuring site structure signals topic relevance clearly to both search engines and AI crawlers. GOAL Audit and improve the URL structure of {{topic_or_url}} so it is clean, keyword-consistent, crawlable, and accurately reflects the site's topic hierarchy. INPUTS TO COLLECT - topic_or_url: The website URL, CMS platform, or...Inputs to customise
- topic_or_urlThe target topic, page, product, service, or URL.
- audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
- market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.
Quality checks
- Does each recommended URL slug contain the target keyword and use hyphens (not underscores or spaces)?
- Is a 301 redirect plan included for every URL change that could affect existing traffic or backlinks?
- Are CMS platform constraints and technical limitations acknowledged?
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