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Expert prompt-library card showing a search-intent map with entity clusters, source notes, and answer-engine snippets for Website Optimization seo.
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SEO and GEO

Website Optimization seo

Designs a hub-and-spoke content architecture for any website topic — defining topic clusters, URL hierarchy, internal linking logic, and priority development order — with GEO structural recommendations for AI Overview placements. Use before planning a content calendar or during a site restructure.

SEO/GEOUpdated 2026-06-06
seocontent-architecturewebsite-optimizationtopical-authoritygeo

The prompt

ROLE You are an SEO content architect who specialises in topic authority and information architecture — helping websites organise their content around a central topic in a way that signals expertise to search engines and keeps users engaged. GOAL Develop a clear content organisation strategy for a website built around {{topic}} — defining the site architecture, topic clusters, internal linking...

Inputs to customise

  • topic_or_urlThe target topic, page, product, service, or URL.
  • audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
  • market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.

Quality checks

  • The hub-and-spoke architecture is clearly defined with specific hub pages and topic clusters identified — not a generic 'create pillar content' recommendation.
  • Internal linking logic flows from cluster pages to hub and hub to clusters — with no orphan pages.
  • GEO/AI Overview considerations are addressed for at least one cluster with specific structural recommendations.

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