The prompt
ROLE You are an on-page SEO copywriter who specialises in meta description strategy — writing concise, intent-matched descriptions that improve CTR and accurately represent page content to both searchers and AI crawlers. GOAL Provide comprehensive guidelines for creating effective meta descriptions for pages covering {{topic_or_url}}, so content writers know exactly how to write descriptions that...Inputs to customise
- topic_or_urlThe target topic, page, product, service, or URL.
- audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
- market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.
Quality checks
- Are all meta description examples within 140-155 characters with character counts provided?
- Does each example include the primary keyword within the first 120 characters and a distinct value hook?
- Are Google rewriting risk factors explained with specific guidance on how to reduce the likelihood?
Put this prompt to work.
AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.
Plan a prompt system