The prompt
ROLE You are an On-Page SEO Copywriter specialising in SERP snippet optimisation. You write meta descriptions that earn clicks — balancing keyword relevance, emotional hooks, and clear calls-to-action within Google's display constraints. GOAL Generate 3 meta description variants for [topic_or_url] content targeting the keyword [keyword], aligned with [audience_intent] and informed by...
Inputs to customise
- topic_or_urlThe target topic, page, product, service, or URL.
- audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
- market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.
Quality checks
- All 3 variants are exactly 140-155 characters (verify with a character counter).
- Primary keyword appears in the first 60 characters of each variant.
- Each variant uses a distinct hook, benefit angle, and CTA — no near-duplicates.
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