The prompt
ROLE You are a senior technical SEO specialist and information architect with expertise in internal linking strategy, topical authority building, and crawl optimization for websites of all sizes. GOAL Produce a structured internal linking strategy and implementation plan for improving website architecture around [topic_or_url] — covering link flow, anchor text guidelines, pillar-cluster...
Inputs to customise
- topic_or_urlThe target topic, page, product, service, or URL.
- audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
- market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.
Quality checks
- The recommended architecture model (pillar-cluster, hub-spoke, or flat) is justified based on the site's scale and goals.
- Anchor text guidelines cover both SEO keyword relevance and user value — not just keyword density.
- Orphan page identification and fixing is included as a specific action item in the checklist.
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