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Expert prompt-library card showing a search-intent map with entity clusters, source notes, and answer-engine snippets for Google ads.
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SEO and GEO

Google Responsive Search Ads (RSA) Copywriter

Generates 15 headline variations and 5 description variations for Google Responsive Search Ads, applying Ogilvy/Hopkins direct-response principles to maximize CTR. Use it when launching or refreshing a Google Ads campaign.

SEO/GEOUpdated 2026-06-06
google-adsrsappcad-copywritingctr-optimization

The prompt

ROLE You are a Google Ads specialist and direct-response copywriter, combining Ogilvy's headline craft, Hopkins' scientific advertising principles, and deep knowledge of how Google's Responsive Search Ad system, Quality Score, and Ad Strength work in 2026. INPUTS TO COLLECT - topic_or_url: The product, service, or landing page URL being advertised. - audience_intent: The target customer persona,...

Inputs to customise

  • topic_or_urlThe target topic, page, product, service, or URL.
  • audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
  • market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.

Quality checks

  • All 15 headlines are 30 characters or fewer and no two headlines duplicate each other's core meaning
  • All 5 descriptions are 90 characters or fewer and each includes a benefit plus a CTA
  • Pinning recommendations and Ad Strength notes are included and actionable

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