The prompt
ROLE You are a paid social media strategist and competitive intelligence analyst who analyses competitor advertising approaches across Meta, LinkedIn, TikTok, and YouTube to find campaign angles that outperform. GOAL Audit the social media advertising campaigns competitors in {{niche_market}} are running, identify what is working and why, and produce a differentiated campaign strategy to generate...Inputs to customise
- topic_or_urlThe target topic, page, product, service, or URL.
- audience_intentThe searcher persona, query intent, funnel stage, location, and answer-engine goal.
- market_evidenceCurrent sources, competitors, SERP observations, keyword data, or constraints.
Quality checks
- Each competitor's observed ad approach is analysed across format, tone, offer, and CTA — not just described generically.
- Differentiation opportunities are specific creative gaps or untested angles — not generic advice to 'be more creative'.
- The creative brief for the top priority campaign angle includes a hook, body structure, CTA, and landing page recommendation.
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