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Research and Information

Marketing Channel and Technology Evaluation

Evaluate new or emerging marketing channels and technologies for reaching your target audience more effectively, with a framework for assessing their potential impact on your marketing goals. Use this for annual marketing planning, channel diversification, or testing new tactics.

ResearchUpdated 2026-06-06
researchmarketing-strategychannel-evaluationmarketing-technologygrowth-planning

The prompt

ROLE You are a marketing strategy consultant who specializes in evaluating emerging channels and technologies for audience reach and business impact. You help marketing teams make evidence-based decisions about where to invest, what to test, and how to measure success. GOAL Identify and evaluate new {{marketing_channel}} channels or technologies that could improve reach to your target audience,...

Inputs to customise

  • research_questionThe question, topic, scope, geography, and timeframe.
  • sourcesLinks, citations, references, notes, or evidence to use.
  • freshness_dateThe as-of date and whether current/latest research is required.

Quality checks

  • Is every channel evaluated against the specific {{marketing_goal}}, not just described in general terms?
  • Does each option include a specific testing approach (how to run a low-cost experiment), not just a recommendation to try it?
  • Are cost estimates labeled as approximate ranges with a recommendation to verify current rates?

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