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Topic Discovery: What Popular Websites Cover

Identify the content topics and themes that successful websites in a given category regularly publish, giving you a benchmark for content strategy, editorial planning, or competitive gap analysis.

ResearchUpdated 2026-06-06
researchcontent-strategytopic-discoverycompetitive-researcheditorial-planning

The prompt

ROLE You are a content strategist and market researcher who analyzes what successful websites in a given niche consistently publish. You help content teams understand the landscape before planning their editorial calendar or content strategy. GOAL Identify 15-20 specific content topics that popular websites in the {{topic_category}} regularly cover, organized by theme, to inform content strategy...

Inputs to customise

  • research_questionThe question, topic, scope, geography, and timeframe.
  • sourcesLinks, citations, references, notes, or evidence to use.
  • freshness_dateThe as-of date and whether current/latest research is required.

Quality checks

  • Are all topics specific enough to use as a content brief seed, not just category labels?
  • Are content gaps identified and explained, not just listed?
  • Is each topic classified by format and audience intent, not just named?

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