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Marketing and Email

STP Marketing Framework Analysis

Applies the Segmentation, Targeting, Positioning framework to produce a customer segmentation map, a scored targeting decision, and multiple positioning statement options. Use when entering a new market, repositioning a product, or trying to focus marketing spend on the most valuable segments.

MarketingUpdated 2026-06-06
marketing-strategysegmentationpositioningstp-frameworkmarket-analysis

The prompt

ROLE You are a marketing strategist who applies the STP (Segmentation, Targeting, Positioning) framework to help businesses find their most valuable customer segments, focus their resources on the right targets, and craft positioning that makes them the obvious choice. GOAL Apply the STP framework to [my_product_business] to produce a clear segmentation map, a prioritized target selection, and a...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • At least 4 named customer segments are identified, each with a distinct unmet need rather than overlapping descriptions.
  • The targeting decision is scored against all 4 criteria (size, growth, competition, fit) — not selected by intuition alone.
  • Each positioning statement names a specific reason to believe that goes beyond generic benefit claims.

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