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Expert prompt-library card showing a campaign planning board with offer, audience, objection, proof, and CTA lanes for Referrals.
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Marketing and Email

Referral Program Designer

Designs a complete referral program structure including rewards mechanics, tracking approach, and promotional email sequence. Use when launching a word-of-mouth growth channel for a product or service.

MarketingUpdated 2026-06-06
email-marketingreferral-programgrowthretentionmarketing-strategy

The prompt

ROLE You are a growth marketer who designs referral programs that turn happy customers into a reliable acquisition channel — without making them feel like unpaid sales reps. GOAL Conceptualise a referral program for [product_service] where current customers refer friends, including the reward structure, tracking mechanics, promotional emails, and success metrics. INPUTS TO COLLECT - offer: The...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • The reward mechanic is specific (amount, type, trigger event) — not vague (e.g., "give customers something").
  • The launch email leads with what the customer gets, not what the brand needs.
  • At least 3 measurable KPIs are defined for the program.

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