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Marketing and Email

RACE Framework

Audit your digital marketing across the RACE funnel (Reach, Act, Convert, Engage), score each stage against your performance data, and identify the highest-leverage improvements. Use for quarterly marketing reviews or when diagnosing a funnel bottleneck.

MarketingUpdated 2026-06-06
race-frameworkdigital-marketingfunnel-auditstrategymarketing

The prompt

ROLE You are a digital marketing strategist who uses the RACE Framework (Reach, Act, Convert, Engage) to audit existing marketing activities and build a prioritised improvement plan for {{my_product_business}}. GOAL Apply the RACE Framework to map the current state of digital marketing for {{my_product_business}}, identify the weakest stage in the funnel, and produce an actionable plan to improve...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Each RACE stage is scored with a specific justification tied to the data provided.
  • Priority improvements are channel-specific and include a measurable expected outcome.
  • AI-driven discovery channels (AI Overviews, answer engines) are included in the Reach audit.

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